Merchants Fish Bar is a highly-regarded, award-winning fish and chip shop situated at 78 Load Street, in the heart of Bewdley. Recognised for serving some of the best fish and chips in Worcestershire, the business has gained a significant reputation for quality, even attracting national attention for its high standards and viral popularity on social media. It serves as a popular destination for both local residents and visitors looking for a traditional British takeaway experience in a prime town centre location.
The shop has become an internet sensation, amassing hundreds of thousands of followers on TikTok and millions of views globally. This digital fame is largely attributed to the “Chip Shop Diva” videos, featuring staff members Destiny Harrold and Mitch Key, whose authentic and humorous clips have turned the chippy into a cultural landmark. Despite this modern fame, the family-run business remains grounded in its 40-year history, with owner Antony Akathiotis focusing on sustainable, high-quality products and supporting other local Bewdley independents.
Operating primarily as a takeaway, the shop also provides outdoor seating for those who wish to enjoy their meal immediately while taking in the atmosphere of Load Street. The menu features classic fish and chips alongside regional specialities like orange battered chips, as well as pies, sausages, and gluten-free options. Its central position near the river and its reputation for excellence make it an essential stop for anyone exploring the shops and riverside attractions of Bewdley.